mindspike December 19th 2020, 6:47 pm
I have a theatre owner who is also a client; perhaps I can shed a little light on some of these concerns:
Jacked-up prices at movie theatres. Retail prices of concessions are higher because the venue operators pay a higher wholesale price. Rather than looking at whole dollars, it is more useful to consider percentages. Volume is the key driver of most product costs. Venue operators move a comparatively small volume of product and so their costs are higher. My theatre client actually buys her concessions product from Sam's Club because it's less expensive to do that than to get it directly from the distributor. Consequently, the retail cost of the product is higher to the patron, who is paying list price plus channel costs plus profit margin - which is why a box of candy costs $1 at WalMart and $2.50 at the theatre.
That box of candy that you pay $1 for at WalMart? WalMart is able to buy is large enough quantity and to move enough product that they only pay about $0.80 for it, and can exist on a 15%-20% margin, instead of the 30%-50% that literally every other company in the country has to use.
Movie studios also take a cut of the venue's entire revenue stream. They get a cut of the box office (not the whole thing) and a cut of the concessions. I understand that percentages vary between venues.
Profit sharing from the movie is divided almost solely between the principals that funded or materially identify with the movie - ie the studio, anyone listed with a producer's credit, the director, and (usually) up to three lead actors. The vast majority of people who work on a film are paid for their time up front with no residuals.
When you hear the principals in the industry crying about not getting their movies in the box office, it seems to me to be primarily about the prestige of the box office and the single large payout that is generates. Most films make some money at the box office, but I expect the truly successful films generate far more cash on the residuals from other venues. Also, don't forget that this same hue and cry was raised when movies started being released for digital purchase, or on BluRay/DVD, or on VHS, or HBO subscription, or cable TV networks, or broadcast, or second-run venues.....